Market sizing and forecasting
How big a customer base is there for your product? What extra revenues could you generate with your current and/or new products? Are there emerging trends that could impact your potential market share tomorrow?
Let the RS Consulting team provide you with all the answers you need to gauge the size and opportunities of your marketplace so that you can take business decisions with greater confidence and gain the market edge. Now and into the future.
You will find we are experts not only in tailoring and implementing research programmes to your exact needs and budget but also analysing the results with accuracy. By virtue of our long experience in market sizing and forecasting, we also have a clear and in-depth knowledge and understanding of how markets perform and how and why customers buy.
What do business people want from management accounting software? What opportunities and potential revenues are there in the UK marketplace for sophisticated packages? And are they matched internationally? These were the questions RS Consulting answered for a leading software supplier to help them formulate their business plans more effectively.
Our solution began with 700 telephone interviews with current and potential users or purchasers of accounting software packages. The result was a flexible market sizing spreadsheet model, plus an expert appraisal of the market in general. Together these gave our client accurate forecasts of the revenues achievable for each software product in their portfolio, as well as recommendations on the target segments they could best focus their marketing spend on, both by industry sector and company size. And - taking the well-known RS Consulting 'world view' - we also provided a complete picture of where global expansion could potentially take them.
What are European wine producers looking for when they’re in the market for a wine label supplier? And how many bottles a year do they need to label? RS Consulting helped one company to assess the opportunities available - as well as playing a key part in formulating their business plan effectively.
Our solution included interviews with wine producers, label printers and industry associations in Italy, France, Spain and Germany. We were then able to provide accurate market size estimates for the number of bottles filled in the major wine-producing countries in Western Europe, as well as recommendations regarding the opportunities for specific label types.
