Services / New product development and concept testing
Let the expert RS Consulting team help you avoid or shortcut the long and potentially expensive development processes normally associated with taking new products from concept to market. You can rely on our qualitative and quantitative research from the very outset to determine which of your ideas are worth pursuing. We can also advise you how and where you should consider refining your propositions and your product or service features in order to achieve the optimum results when you're ready to launch. Get in touch to find out more
Case study: choosing the best of two mail delivery service innovations
Case study: choosing the most compelling messages for next generation AIOs
New product development and concept testing
Is the product idea you’re developing capable of achieving the ROI you want? Does the concept have sufficient market appeal as it stands - and how could it be improved? What's the best way of promoting it successfully to different target audiences?Let the expert RS Consulting team help you avoid or shortcut the long and potentially expensive development processes normally associated with taking new products from concept to market. You can rely on our qualitative and quantitative research from the very outset to determine which of your ideas are worth pursuing. We can also advise you how and where you should consider refining your propositions and your product or service features in order to achieve the optimum results when you're ready to launch. Get in touch to find out more
Case study: choosing the best of two mail delivery service innovations
How would UK businesses react to the offer of a new type of mail delivery service – and what perceptions do they have of what’s already available? RS Consulting helped a UK logistics company to decide which of two different concepts had the greatest market potential.
Our solution started with a programme of focus groups and depth interviews with business mail decision-makers, mailhouses and Direct Marketing managers. We gave our client a detailed analysis of how their target audience viewed each of the different elements of the two proposed services and how likely they were to use them. Our clear recommendations helped the company to fine-tune their product development programme and market entry strategy. Get in touch to find out more
Our solution started with a programme of focus groups and depth interviews with business mail decision-makers, mailhouses and Direct Marketing managers. We gave our client a detailed analysis of how their target audience viewed each of the different elements of the two proposed services and how likely they were to use them. Our clear recommendations helped the company to fine-tune their product development programme and market entry strategy. Get in touch to find out more
Case study: choosing the most compelling messages for next generation AIOs
Which marketing message is destined to have the biggest impact in explaining the promise of four new next generation AIO (all-in-one) laser printers? What do small businesses want to hear before they advance from interest to orders? RS Consulting helped to ensure that a launch marketing campaign delivered the right messages for a printer manufacturer in the USA, France and Russia.
Our solution was a programme of qualitative research conducted with 16 focus groups in the three target countries. We invited potential product users from small businesses to air their reactions to a variety of different marketing messages that aimed to communicate the benefits and features of the new range of printers. Our analysis and recommendations guided the client in deciding on the most powerful message for each product, as well as how best to adapt the messages to highlight and promote individual features. Get in touch to find out more
Our solution was a programme of qualitative research conducted with 16 focus groups in the three target countries. We invited potential product users from small businesses to air their reactions to a variety of different marketing messages that aimed to communicate the benefits and features of the new range of printers. Our analysis and recommendations guided the client in deciding on the most powerful message for each product, as well as how best to adapt the messages to highlight and promote individual features. Get in touch to find out more