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Pricing and positioning
What will a customer be willing to pay for an existing or new product or service – and for the ‘added value’ of the benefits they perceive they will gain from it? How can the potential impact of each of a range of different pricing options be quantified and compared?
RS Consulting can put some of the foremost pricing and positioning research specialists to work with you. With their expert knowledge of markets worldwide plus well-tested research methodologies, you can determine ‘price acceptability’ in your target markets. You can also gain a better understanding of how customers’ brand loyalty can change as prices do and gauge the monetary value that customers place on product feature options.
The result? You can take more informed and more confident pricing decisions, as well as ensuring that the specifications for your future product developments are both market-relevant and capable of generating your required ROI.
What’s the optimum price and yield combination required to generate maximum revenues and boost market share – but at the same time deliver the value for money businesses demand from their printer consumables? That was the task set by a leading IT manufacturer when they wanted to review the pricing of their toner cartridges in the US marketplace.
RS Consulting responded by setting up and conducting 1098 face-to-face interviews with business decision-makers at eight locations across the States. Our analysis of the results gave our client qualitative insight into the rationale behind business purchase decisions. We also used the data to create a special, easy-to-use simulator tool that the client can use to model different pricing scenarios for customers by business size and segment.
