Research tools / BrainBank
Engage and brainstorm with your stakeholders, day in, day out - with new Innovata Brain Bank.
Knowing exactly what your customers and other stakeholders think of what you do is a critical element in your corporate strategy and success. But reaching out and gathering feedback can be a sizeable challenge if you don't have the time, funds or manpower to devote to the task.
Now RS Consulting introduces new Innovata Brain Bank.
With this dynamic and innovative research solution we simply create and manage a pool of between 80 and 150 people recruited from among your stakeholders. They become your own online community - in touch with each other and available to you to engage, brainstorm and interact with day by day, whenever you need input or reaction to a specific project or what your business is doing more generally.
Your expert RS Consulting team takes care of every aspect of running your Innovata Brain Bank for you - leaving you free to gain from the value of the relationship and the high quality of the research data produced. This means that you can:
How does Innovata work?
Greg Clayton: 020 7627 7700
gclayton@rsconsulting.com
BrainBank:
Engage and brainstorm with your stakeholders, day in, day out - with new Innovata Brain Bank.
Knowing exactly what your customers and other stakeholders think of what you do is a critical element in your corporate strategy and success. But reaching out and gathering feedback can be a sizeable challenge if you don't have the time, funds or manpower to devote to the task.
Now RS Consulting introduces new Innovata Brain Bank.
With this dynamic and innovative research solution we simply create and manage a pool of between 80 and 150 people recruited from among your stakeholders. They become your own online community - in touch with each other and available to you to engage, brainstorm and interact with day by day, whenever you need input or reaction to a specific project or what your business is doing more generally.
Your expert RS Consulting team takes care of every aspect of running your Innovata Brain Bank for you - leaving you free to gain from the value of the relationship and the high quality of the research data produced. This means that you can:
- Speed up your research and make informed decisions faster
- Reach elusive customers more easily
- Respond more promptly to your customers' needs and to fresh market opportunities
- Enhance and strengthen your reputation for customer care
- Remove international barriers: your Innovata Brain Bank can operate in one country - or in many
How does Innovata work?
- We will create an interactive Web 'portal', tailored perfectly to the needs of you and your Workgroup.
- Next we will find the ideal membership, using a variety of online and offline recruitment methods or using your database of contacts. Selected participants may be involved in the final stages of the site design.
- At launch we will negotiate a 'social contract' between you and your workgroup, so each party understands what's expected of them, and is clear about the purpose and extent of the project.
- Your Workgroup will be launched with online events and activities specifically designed to facilitate bonding between members and a sense of collective purpose. It will also be our job to manage 'community feeling' on an ongoing basis.
- Following launch we will manage all conversations with your Workgroup. These are highly-structured. Although the number of interactions can vary considerably, a typical schedule might include the following:
- Weekly basis - 1-3 Bulletin Board Discussions or Polls involving all members
- Fortnightly/monthly - 1-3 Live Online Focus Groups/discussions of Positive Feedback Loops involving 3-4 members
- Once every 3 months - An online survey that compares the ideas of your Workgroup against a wider representative sample.
Greg Clayton: 020 7627 7700
gclayton@rsconsulting.com