NewsAt the 2011 MRS Research Awards dinner Paul Cussell of RS Consulting won the prestigious ASC Young Technologist of the year for his work on e-luminate. In a very competitive field the judging panel recognised not just his outstanding contribution work but also the strength of the platform itself. Well done Paul, it is not just clients who love your work but industry professionals as well!e-luminate™ Greater engagement means more understanding 
Online market research can be an excellent way of saving money while maximising effectiveness. It's also environmentally friendly, cutting down on the need for travel and printing.
We've long made use of online research tools and have also developed our own specialist software to help give you the best insights.
e-luminate is a website that provides greater interaction than with online interviews, groups or bulletin boards. It uses the latest technology to allow participants to complete traditional workshop exercises in a way more suited to the era of social networking.
It can be used in conjunction with traditional or online research and is available in multiple languages. Respondents can participate in anything from Q&A sessions to making diary entries and image or video uploads.
e-luminate lets you:
- Build individual profiles before discussions - that way you can better understand attitudes, behaviour and previous product exposure.
- Engage and motivate respondents before discussion sessions.
- Pick and choose the best participants in advance.
All this makes e-luminate extremely cost-effective, and ensures that research is more dynamic and accurate.
