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Why we don’t have strawberry flavoured crisps
I spent the day yesterday at the MRS food and drink conference – some really interesting stuff about shaking things up, doing things differently including a really interesting case-study from Pepsico snacks and MMR re new innovation approaches and the … Continue reading
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Tagged drink, food, hellman's mayonnaise, market sizing, marketing, marmite, mr kipling, MRS, pepsico, special k
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