I blogged a few weeks ago about the possibilities that the smartwatch might offer market researchers. Of course there is one bit of kit already – well almost sort of already – out there today. Google goggles …or GoogleGlass as it … Continue reading
Did you see The Audience last night on UK’s Channel 4? It’s a new show in which, 50 members of the public follow an individual facing life-changing decisions for a week and decide how they should resolve their dilemmas.
Because I have a lot of time on my hands (joke), I’ve spent two and a half years of weekends studying towards an MSc in research methods. I’m hardly the first person to draw attention to the different worlds that … Continue reading
In recent years, many market researchers have espoused the value of virtual ethnography. Not only is it very useful for gaining a deeper understanding of the attitudes and opinions that drive consumers’ decisions; it’s also an easy and less intrusive … Continue reading
Did you see Gordon Ramsay: Shark Bait last week? It was part of Channel 4’s Big Fish Fight Season in which Hugh Fearnely-Whittingstall, Jamie Oliver and Ramsay highlight the issue of over-fishing and campaign to end the outrageous fish discards … Continue reading