I read an article in The Guardian today about how household appliances are becoming too complicated due to “function inflation” or, to use the phrase coined by the author, “setting creep”. Nothing earth shattering here but it brought a smile … Continue reading
I blogged a few months ago about the differences between academic and real-world research. I referred indirectly to two pretty textbook-ish terms in that blog: iteration and triangulation.
Convert great ideas into winning propositions that enhance your wider portfolio. Refine new products and concepts so that they complement your existing range, offer new value-add features and fit with your strategic roadmap. Visit our Innovation section to see how … Continue reading
Hello again from the CES show in Las Vegas, where we’ve been checking out new consumer products being launched and showcased by leading global tech companies.
A great example I learned of recently is the solar bottle bulb, developed by students at MIT in association with the Appropriate Technology Collaborative. Check it out, it’s inspiring stuff.
In recent years, many market researchers have espoused the value of virtual ethnography. Not only is it very useful for gaining a deeper understanding of the attitudes and opinions that drive consumers’ decisions; it’s also an easy and less intrusive … Continue reading
A major challenge for technology makers is the fusion of what were once distinct product types into new, hybrid categories. Not that this is especially new – all in one printing, copying, scanning and fax machine devices have been around … Continue reading