If you are new to RSS, the BBC have a very good guide to get you started. Click here to find out more.Tag Archives: marketing
Why we don’t have strawberry flavoured crisps
I spent the day yesterday at the MRS food and drink conference – some really interesting stuff about shaking things up, doing things differently including a really interesting case-study from Pepsico snacks and MMR re new innovation approaches and the … Continue reading
Posted in blog Post
Tagged drink, food, hellman's mayonnaise, market sizing, marketing, marmite, mr kipling, MRS, pepsico, special k
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The revolution will not be televised … It will be segmented
Gil Scott-Heron told us “The revolution will not be televised”. He goes on to add “The revolution will not be brought to you by Xerox In 4 parts without commercial interruptions.” He should have gone on to say that it … Continue reading
Posted in blog Post, Market intelligence
Tagged gil scott-heron, marketing, segmentation
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Vosdal and yoghurt please
Do you timeshift? Go on, I bet you do! I did it just the other day and while we’re on the subject of confessions, I also did a bit of vosdal over the weekend and it was great.
Posted in blog Post
Tagged innovation, market research, marketing, timeshifting, TV, Vosdal, X Factor
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The price is right
The Guardian recently took the bold step of raising the price of their daily print edition from £1 to £1.20. The price increase was clearly made after much soul searching at the paper, and the new tariff was accompanied by … Continue reading
Posted in blog Post, Buyer Decision Making, Pricing
Tagged market research, marketing, newspapers, pricing
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Size matters
Of course it depends on how you look at it, but, for me, one of the very few upsides to the financial doom and gloom these days is that business decisions are being placed under ever more scrutiny – gone … Continue reading
Come on you Fenerbahce!
All together now ladies, 1,2,3: “One Fenerbahce, there’s only one Fenerbahce, one Fenerrrrbahhhhce, there’s only one Fenerbahce! “ I could really get into this!
Anti Social Media
As a somewhat new market researcher I have had to learn a lot of new tools, techniques and best practice methods. But the one concept that seems to own the spotlight is social media. And I don’t just mean within … Continue reading
Posted in blog Post
Tagged advertising, Facebook, LinkedIn, market research, marketing, panel, social media
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