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Are you a hedgehog or a fox?
The question comes from an essay by philosopher Isaiah Berlin. Berlin divides writers and thinkers into two categories: hedgehogs, who view the world through the lens of a single defining idea and foxes who draw on a wide variety of … Continue reading
Conference speaking do’s and don’t's: a plea from the floor
Conference speakers! Loads of you have talked to me in the last 12 months. And I have (mostly) listened. I’ve been intrigued and inspired by what some of you, elsewhere in research-land, are doing. I’ve enjoyed talking further with many … Continue reading
Is the next big tech revolution on your wrist?
I haven’t owned a watch for quite a few years, but The New York times are reporting that Apple are apparently playing with loading their iOS software into a wrist watch. Apple aren’t the only ones investing in smartwatch technology. … Continue reading
Posted in blog Post, Innovation
Tagged Apple, Consumer tech, Contactless technology, market research
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Bring your own device…and bring your own conclusions, too
One of the hot topics in technology research at the moment is BYOD. Or, in plain English, Bring Your Own Device. This is the much-vaunted idea of allowing employees to use their own, personal smartphones, tablets and laptops at work, … Continue reading
Algorithm blues
The BBC recently published an interesting article about how the initial stages of the recruitment process are increasingly being handled by computers, which filter applicants CV’s by using keyword analysis to ensure the candidates are saying the right things.
Posted in blog Post, Innovation
Tagged algorithm, BBC, computer, market research, technology
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Attack of the killer journalists from hell
When we write research publications for Government clients, the golden rule we operate by is “Assume that any sentence you write can be taken out of context by the Daily Mail and used as a headline”. That way, you can … Continue reading
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Tagged Daily Mail, DWP, market research, Pension, pensions reform, zombie
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5 ways to funk up your co-creation
One of the great pleasures in the life of a researcher is having the opportunity to be involved in the creation and development of new products and services – from those first sparks of ideas, when those first little seeds … Continue reading
Posted in blog Post, Innovation
Tagged co-creation, creativity, innovation, market research, workshops
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Navel gazing into the future
Often organisations find it extremely difficult to see themselves clearly, to take stock of their weaknesses as well as their strengths. Whilst we are happy to congratulate ourselves on a business win, successful project delivery or a bumper year, true … Continue reading
If it’s your second largest market can it really be called “emerging” anymore?
One of the advantages of running a global market share study for a protracted period of time is that you get see how macro-level trends affect a product segment you have great familiarity with.
Posted in blog Post, Channels to market
Tagged Development, EMEA, emerging market, IT, market research, mobile research, Reckitt Benckiser
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Innovation through iteration and triangulation
I blogged a few months ago about the differences between academic and real-world research. I referred indirectly to two pretty textbook-ish terms in that blog: iteration and triangulation.
Posted in blog Post, Innovation
Tagged innovation, iteration, market research, npd, Product development, triangulation
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29/2/12 – Innovation
Convert great ideas into winning propositions that enhance your wider portfolio. Refine new products and concepts so that they complement your existing range, offer new value-add features and fit with your strategic roadmap. Visit our Innovation section to see how … Continue reading
BIG Innovation
It was great to follow Martin and Ken’s reports back from CES – I’d love to have been there too. It got me thinking about the role of research in the innovation process.
Posted in blog Post, Innovation
Tagged BIG, CES, focus groups, innovation, market research
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The state of Britain’s high streets: our verdict
To complement the recently published Portas Review on the British high street, we conducted two focus groups to gauge sentiment and find out what improvements could be made to make the high street more relevant to local residents.
Posted in blog Post, Innovation
Tagged high street, innovation, market research, mary portas, shopping
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The reality of the Latin American technology sales environment ….
Vanessa and I have been immersing ourselves in the delights of the Plaza de la Technología and Plaza de la Computación in Mexico City. Along with Santa Ifigênia in São Paulo – it’s a must-see sales environment and critical to … Continue reading
Posted in blog Post, Buyer Decision Making, Channels to market, Innovation
Tagged IT resellers, Latin America, market research, Mexico
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Vosdal and yoghurt please
Do you timeshift? Go on, I bet you do! I did it just the other day and while we’re on the subject of confessions, I also did a bit of vosdal over the weekend and it was great.
Posted in blog Post
Tagged innovation, market research, marketing, timeshifting, TV, Vosdal, X Factor
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The price is right
The Guardian recently took the bold step of raising the price of their daily print edition from £1 to £1.20. The price increase was clearly made after much soul searching at the paper, and the new tariff was accompanied by … Continue reading
Posted in blog Post, Buyer Decision Making, Pricing
Tagged market research, marketing, newspapers, pricing
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Transformation through innovation
With the recent death of Steve Jobs, the way innovation can drive change in societies has once again come into sharp view. Innovation is a hot topic, especially in the area of consumer technology, with the rate of product development … Continue reading
Posted in blog Post, Innovation
Tagged innovation, market research, Niels Bohr, Steve Jobs, technology, transformation
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Obscured by clouds
A lot of the research we’ve been doing this year has touched upon cloud computing in one way or another. This made me think: what exactly is cloud computing? I, for one, struggle to define it in just a sentence … Continue reading
Posted in blog Post, Innovation
Tagged cloud computing, Flickr, innovation, IP EXPO, iPhone, market research, Teamlab, technology
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Child’s play
There remains a part of me that wants to protect my 4 year old daughter from the digital world for as long as possible. What’s wrong with dolls’ houses, Lego and responsibly sourced wooden toys that inspire imagination and creativity … Continue reading
Posted in blog Post
Tagged child's play, Consumer tech, education, learning, market research
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Inspiring Innovation
A great example I learned of recently is the solar bottle bulb, developed by students at MIT in association with the Appropriate Technology Collaborative. Check it out, it’s inspiring stuff.
Posted in blog Post, Innovation
Tagged Asian innovation, innovation, light bulb, market research, Product development
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Size matters
Of course it depends on how you look at it, but, for me, one of the very few upsides to the financial doom and gloom these days is that business decisions are being placed under ever more scrutiny – gone … Continue reading
Come on you Fenerbahce!
All together now ladies, 1,2,3: “One Fenerbahce, there’s only one Fenerbahce, one Fenerrrrbahhhhce, there’s only one Fenerbahce! “ I could really get into this!
Research as a journey
Last weekend a few of us junior RSers were exploring the Anne Frank Museum in Amsterdam as part of a three-day sojourn in the city. At the exit point of the museum was an interactive exhibition entitled Free2choose, which gives … Continue reading
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Tagged Amsterdam, market research, research journey, Sensitive issues
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Half-way up the ivory tower
Because I have a lot of time on my hands (joke), I’ve spent two and a half years of weekends studying towards an MSc in research methods. I’m hardly the first person to draw attention to the different worlds that … Continue reading
The virtues of virtual ethnography
In recent years, many market researchers have espoused the value of virtual ethnography. Not only is it very useful for gaining a deeper understanding of the attitudes and opinions that drive consumers’ decisions; it’s also an easy and less intrusive … Continue reading
Anti Social Media
As a somewhat new market researcher I have had to learn a lot of new tools, techniques and best practice methods. But the one concept that seems to own the spotlight is social media. And I don’t just mean within … Continue reading
Posted in blog Post
Tagged advertising, Facebook, LinkedIn, market research, marketing, panel, social media
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