Tag Archives: brand

Are you talking to me? Or, what Justin Bieber has taught me about trade shows

Posted on 05/16/2012 by Martin Wootton

Exhibitions and trade shows are a great idea in principle – bring lots of buyers and suppliers together, talk about the hot topics, meet new people and show off your wares. They’re a great leveller, too – a rare opportunity … Continue reading

Posted in blog Post | Tagged brand, brand message, justin bieber, market research, trade shows | Leave a comment

Innovation and the commodity product – really?

Posted on 03/08/2012 by Sara Spinks

So, is innovation relevant to commodities? Hell yeah! Not only to the traditional commodity markets, but to those markets where products are falling into the commodity trap – like mobile phones, for example.

Posted in blog Post, Innovation | Tagged brand, brand message, commodity, fungible, innovation | Leave a comment

Time for a big rethink

Posted on 03/08/2012 by Kate Anderson

I’m at the Economist Big Rethink conference today. A whole day focusing on consumers, how their role has changed as markets have evolved and, more importantly, what their role will be in the future.