If you are new to RSS, the BBC have a very good guide to get you started. Click here to find out more.Author Archives: Clayton Fussell
The ‘internet of things’ – big data providing big opportunites for research
The ‘internet of things’ is rapidly gaining momentum in the modern digital lexicon and represents the expansion of the internet beyond browsers, phones, tablets, and glasses, and into refrigerators, toilets, food packaging and just about anything you can shove a … Continue reading
Posted in blog Post, Innovation, Research, Uncategorized
Tagged big data, data, internet, internet of things
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Why converting ‘Big Data’ into bigger insights is the real challenge
I have spent the last two days at the Innovation Enterprise Big Data conference. At first I felt overwhelmed by the barrage of new terminology and acronyms - Hadoop, Hive, Storm, Map Reduce, ETL, distributed nodes, polyglot infrastructure…I could go on.
Gazing into the future through GoogleGlasses
I blogged a few weeks ago about the possibilities that the smartwatch might offer market researchers. Of course there is one bit of kit already – well almost sort of already – out there today. Google goggles …or GoogleGlass as it … Continue reading
Posted in blog Post, Innovation, Research
Tagged ethnographic research, Ethnography, futures, Google, Qual research, quant research
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Is the next big tech revolution on your wrist?
I haven’t owned a watch for quite a few years, but The New York times are reporting that Apple are apparently playing with loading their iOS software into a wrist watch. Apple aren’t the only ones investing in smartwatch technology. … Continue reading
Posted in blog Post, Innovation
Tagged Apple, Consumer tech, Contactless technology, market research
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Algorithm blues
The BBC recently published an interesting article about how the initial stages of the recruitment process are increasingly being handled by computers, which filter applicants CV’s by using keyword analysis to ensure the candidates are saying the right things.
Posted in blog Post, Innovation
Tagged algorithm, BBC, computer, market research, technology
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Olympic fan wars
So given that Facebook is increasingly becoming the benchmark by which brands, and frankly most people, use to determine how popular and worthy they are, it only seems pertinent to have a look at how the big hitters (sponsors) did … Continue reading
Posted in blog Post, Innovation
Tagged Facebook, fans, followers, grant shapps, olympics, social media, twitter, Visa
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A history of the world – in 140 characters
A recent trend on Twitter has been the reliving of historical events as if they were happening in the here and now. A couple of examples include @RealTimeWW2, a ‘live’ account of World War 2, and @TitanicRealTime told from the … Continue reading
Posted in blog Post, Innovation
Tagged history, justin bieber, social media, twitter
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Freedom or Failure?
In his recent initial public offering letter (IPO) Mark Zuckerberg provided us with two interesting insights into the Facebook philosophy – “Done is better than perfect” and “Move fast and break things.” For me these two statements represent a more … Continue reading
