B2B research based consulting is what we do.
We help businesses get to the heart of their most difficult problems and give unambiguous advice to help them thrive.
We're a full service market research agency with proven global expertise. We deliver incisive research based solutions and offer confident effective guidance to a wide range of clients, addressing a multitude of complex business problems. The partnerships we’ve developed with leading organisations prove the value our market intelligence brings to their business decision making.
Yet again we are getting behind Movember and staff across RS Group are showing some great facial growth.
We’re thrilled to be finalists at the Wandsworth Business Awards this year, in the best SME category. The winners will be announced at a prestigious dinner in Roehampton on November 6th, where all the most successful and innovative companies in the borough will gather.
Why us? Because we’re a local company punching above our weight in the global marketplace. We’ve been based in Battersea for 30 years and never been tempted to move.
We’re thrilled – and very proud – that Consensus’ work with Swiss Re has been shortlisted in the Customer Loyalty & Retention category of the Financial Services Forum’s Marketing Effectiveness Awards.
Consensus and Swiss Re’s entry, Connecting Generations – Protecting Generations, describes their work together on the industry-leading 2013 UK Insurance Report of the same name.
We’ve made a number of important promotions at our London office.
Kate Downer has been made Research Director. Abi Moorcock, Christoph Körbitz and Niall Baker have all been promoted to Associate Director. In addition Kerry Robinson has been promoted to Research Manager.
Joint MD Kate Anderson said, “I’m thrilled to make this announcement. Everyone has made a massive contribution to what has been a hugely successful period for us. Read more
Great news, we’ve just opened a new office in Glasgow, which will act as the Scotland hub for RS Consulting, and for the rest of the RS Consulting Group. Located at 2 West Regent Street, G2 1RW, it sits in the heart of Glasgow’s thriving business district.
The new office will help us offer local support to our numerous Scotland based clients. The new premises reflect the importance of Scottish business to RS Consulting.
The MRS supported BIG conference took place back in May. Martin Wootton spoke on the ‘crime’ of lazy, ill-defined SME segmentation, and the impact this could have on your business. Martin’s presentation is now available here.
The DWP has published the findings of our qualitative research among workers who have opted out. As part of our research with the first employers to implement automatic enrolment, we spoke to 50 employees who explained their reasons for leaving workplace schemes following automatic enrolment, their experience of this process and their general attitudes to saving for retirement. The DWP and the pensions minister continue to use research by RS Consulting to develop government policy on auto-enrolment. Read the report in full here.
DWP has published our latest Landscape and Charges Survey, examining how much members pay for their pensions.
Leapfrog’s reputation as a creative boutique agency precedes it. Its name has long been synonymous with qualitative flair and agility. Following a change of management and the move to London, the brand is facing an exciting future with confidence. We have a fantastic opportunity for a highly capable and ambitious qualitative research director to head the Leapfrog team.
Consumer qual experts, charismatic leaders, with an innovative approach to problem solving, exceptional strategic skills and commercial capability should apply! Full details here.
Here’s a an affectionate video tribute to RS Consulting founder and guiding light, Bryan Atkin, who retired in January. It appears on community TV channel DeeTV, and was put together by his daughter Mischke. The programme salutes Bryan’s pivotal role in all things RS Consulting over 30 years, and includes great interviews and anecdotes with RS people, past and present.
Bryan is one of our 3 founding partners and has been a leading light at RS ever since. He officially retires today, but, as those who know Bryan will testify, he’s not one for putting his feet up. So he’ll continue to advise us on the trickiest of challenges in the way only he can. To Bryan, a true research genius!
A star studded evening at the Roehampton Club saw RS Group awarded ‘Best company for Training & Development’ at the Wandsworth Business Awards. Martin Wootton and Andrew Wood collected the awards from Paul Ross, compere for the evening. On a night of high drama we were also finalists in the category ‘Best SME’ and ‘Best Green Business’. Photos here
The DWP has published the findings of our auto enrolment research in full. We explored the impact of auto-enrolment on 50 of the first employers to implement it, looking into early opt-out rates and eliciting employees’ reasons for opting out. The DWP and the pensions minister are already using the research to develop government policy on auto-enrolment further. Read the report in full here.
Kate Downer, Aino Pietikäinen and Charlotte Crichton with Sania Haq, Rhiannon Jones and Fiona Pannell
Consumer Futures commissioned this research to explore consumer experiences of price comparison websites in terms of awareness, trust and confidence, user behaviour, accessibility and usability, and potential related concerns. Read more
Are these decisions actually made?
If not why not?
Infographic based on our DWP report into Household financial decision making
I’m getting very opinionated of late – everyone seems to want my opinion. Leastways, that’s what they all say when they email me links to their customer satisfaction surveys. Read more
As a B2B marketer I have been fascinated by the delivery initiatives and innovation in B2C markets and wonder what it could mean for B2B markets.
Delivery has become a critical factor for many consumer purchases and a battleground for retailers, especially brick & mortar vs. online retailers. Read more
I thought you’re probably ready for a break from discussion re Scottish independence so let’s change the subject, let’s talk about Will.i.am!
I read an article this am in the British press mocking will.i.am for his entrepreneurial hyperactivity – what a depressing read. Read more
Who am I?
My name is Freddie. I’m 17 and going into my final year of school, and I have to start applying to university soon. After a few long trips to university open days, I’ve decided that I want to study industrial economics Read more
Focus Groups, once the mainstay of the creative development process, have come under fire in recent years. Some companies, such as Yahoo, have already outlawed them on the basis that the correlation between stated intent and actual behaviour is usually low. Read more
This article looks into the potential disruptive threat new entrants pose in the industrial distribution market (Google pulled their Google Shopping for Suppliers service shortly after this article was written). I argue it’s vital for existing business suppliers to focus on the value they add in the supply chain, Read more